107: The Association, ‘Everything That Touches You’

Posted by on Dec 20, 2017 in Rock, Rock and Roll, Song Of the week |

Hey, y’all, join me this week for a walk on the wha? side, a stroll along the tightrope between the sublime and the embarrassing, an exploration of the no-man’s land between refined taste and that which makes our blood bubble and our minds swoon. The confection of adolescence, The Pop Song.

I once took a paying job, helping a very untalented, Miss Piggy-clone wannabe pop diva (with wealthy, well-connected, criminally persistent parents) translate her lyrics into proper popper English. The music was so bad that—well, let’s just leave well enough alone, it was really bad. And after a week of working on it, I found the tunes sticking to my mind. Skipping through my synapses while I was shaving, ringtoning my brain while I was reading Rilke, subliminially muzaking beneath my consciousness while having a Meaningful Discussion with my Significant Other. And this was some terrible, terrible music. We’re talking stuff that makes Britney Spears sound like Baruch Spinoza.

So I said to my friend EG that perhaps they’re not such bad tunes if they stick to my brain like that. “Bubblegum,” he answered. “Your brain sat on a big pink pre-masticated wad of Bazooka. That don’t make it good. It makes it inextricable.”

Clearly, I think I learned something from that experience. Think back to the Top 40 songs of your Junior High School incarnation. I remember thinking – nay, feeling – that ‘Theme to a Summer Place’ was sublime, that ‘Enchanted Sea‘ was the pinnacle of exotica, that ‘Bernadine’ was about as sexy as a song could get.

Given, prepubescent imbecility, including my own, is an easy target. The strange part, what’s puzzling me now, is the obverse side of that swooning, the songs that I am not inclined to stand up on a soapbox and praise as unacknowledged masterpieces, but yet that I’m also not ready to dismiss as pop pablum. I’ve called certain songs masterpieces without blushing, such as Smokey Robinson’s ‘The Tracks of My Tears’ (SoTW 28) and Burt Bacharach/Dionne Warwick’s ‘Walk On By’ (SoTW 34). But what about The Fleetwoods’ ‘Mr. Blue’, Skeeter Davis’s ‘End of the World’ or ‘It’s All in the Game’ by Tommy Edwards (SoTW 23)? I called the latter a “very beautiful, touching ballad that has been playing over and over in my head for almost half a century now”.  No gainsaying that these are pop fodder. But they’re also indelibly carved in our hearts and our musical minds, not mere wads of Bazooka.

Pat Boone in the film ‘Bernadine’

Fast forward to 1968, when the music, the world, and Jeff were all presumably more mature, sophisticated and discerning. “There was music in the cafes at night, and revolution in the air.” A lot of very fine music. It seemed that every week, two or three albums were being released that demanded and justified repeated listening, some for weeks, frequently for months and years. Many for decades. Almost fifty years on, so much of the music of the late 1960s still speaks strongly and convincingly. Much of it is still inspiring and instructive. I listened this week to the first two albums by Love, who have a rabid following here in our little corner of the Middle East half a century on (found the first one weak but the second quite respectable), and to Moby Grape’s first (a 5-star album the day it was released, and still is today).

Um, Jeff, this is Song of The Week, right? Wanna get to the point?

Ok. The point is that the border between fine music and cheap pop is sometimes fuzzy, even to me, subjectively. So here comes a song. I’m not sure whether I should be shouting its praises or not speaking of it to anyone whose opinion I value.

The Association. They formed in 1965, one of the numerous California early rock groups with roots in the folk movement, bringing with them close harmonies and consciousness of the poetic potential of lyrics—The Mamas and the Papas, The Byrds, Jefferson Airplane, The Grateful Dead, many others. The niche of The Association, a new term I just learned this minute, was ‘sunshine pop’, characterized by a cheerful attitude, close vocal harmonies and sophisticated production, the sound track of California escapism, including groups such as The Mamas and the Papas, The Beach Boys, and other lesser lights such as The 5th Dimension, Harpers Bizarre and Spanky and Our Gang.

Their first single, ‘Along Comes Mary’, was a charter member of the club of songs whose lyrics were reputed to obliquely refer to Devil Marijuana, such as ‘Eight Miles High’ (SoTW 226), ‘Rainy Day Women No. 12 & 35’, ‘Mellow Yellow’ and even ‘Puff, The Magic Dragon’. ‘Along Comes Mary’ (live from the Monterey Festival) has Dylanesque long phrases, 60% More Words!! crammed inside a single breath. What happens if an infinite number of stoned teenagers spend an infinite number of hours trying to grab the words “Andwhenthemorningofthewarning’spassed, thegassedandflaccidkidsareflungacrossthestars, Thepsychodramasandthetraumasgonethesongsareleftunsungandhunguponthescars…” ‘Along Comes Mary’ was released in July 1966. “Sgt Pepper”, released a month earlier, was the first album to include lyrics. So stick your ear right up close to the speaker, kids, and write fast.

The Association’s material came from a number of sources, none of the band members providing a real auteur voice. Perhaps the strongest presence was producer Jerry Yester (brother of guitarist Jim), who went on to replace Zal Yanovsky in The Lovin’ Spoonful and contribute masterful arrangements to some of John Sebastian’s greatest compositions, such as ‘She’s Still a Mystery’ and ‘Six O’Clock’.

‘Mary’ hit #7, and was soon followed by three consecutive #1 hits: ‘Cherish’ (the beautifulest/shlockiest song ever recorded), ‘Windy’ (a sunnier version of New Yorker Paul Simon’s overcast ‘Cloudy’/’Feeling Groovy’) and ‘Never My Love’ (according to BMI, the second-most played song in the twentieth century!). In my ears today, they’re all respectable— memorable melodies, good harmonies, strong hooks, distinctive arrangements–but not songs I would put on my desert island playlist.

The song that’s been on my mind for the last couple of years is the last and commercially least in their string of hits, the runt of the litter, ‘Everything That Touches You‘. Written by vocalist/wind instrumentalist Terry Kirkman (also ‘Cherish’), the song is a rich pastiche of drums and bass and guitars and keyboards and chorus, an exuberant, loving melody, soaring harmonies, a hook-laden bass, a devotional love song, a hippie anthem.

I revisited and became preoccupied with this song a few years ago when I was doodling over a screenplay project imagining an almost unknown band from the late 1960s whose one minor hit achieved an unpredictable posthumous grassroots cult following many years later (inspired by the true story of Eva Cassidy—see SoTW 029). You can read those doodles here. I needed to write lyrics for their one hit, which I imagined as a ‘hippie anthem’. Looking for a model, my first thought was ‘Let’s Get Together’ by The Youngbloods and the pre-Grace Jefferson Airplane. Apocryphal description from Life’s coverage of Woodstock: “There was a small car that drove very slowly with the throngs of young people walking along the road. A hippie girl sitting on the roof of the car with a little, battery operated record player kept playing The Youngblood’s version of this song over and over and over again; supplying a solid contribution to the ‘peace and love’ vibe that permeated the whole magical weekend.” I don’t know if it’s literally true; but I was there, walking down that very road, and I can attest that that’s the most truthful image I can conjure of the entire festival, more than anything that took place onstage. But I wanted a more commercial model. ‘Everything That Touches You’ wheedled its way into my consciousness, where it’s stayed since.

I’ve been listening to the song regularly for a couple of years now. Is it sophisticated bubblegum music that my brain sat on? Is it an elegant, inspiring pop gem? I really can’t decide, and I’d be most grateful to y’all if you’d contribute your thoughts and comments right here in the Reply box below.

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Aug 12, 2011 at 4:39 pm

Yeah, okay, but if you are next going to bring us Gary Puckett and the Union Gap… please, I’m begging you Jeff, come back to us.

Aug 13, 2011 at 11:20 am

I like ‘Windy’. But it is what it is – no, not great music. Sorry.

BTW – why do I suddenly need Adobe flash player nine or above – A royal pain in my ass!

Aug 13, 2011 at 8:25 pm

Friends’ in person comments:
DR: “Oh, yeah.”
NH: “Cherish is such a great song.”
DE: “One of my favorite bands. Their other hits are really great. ‘Everything that touches you’ I haven’t heard yet.”
JM: “Get serious.”
LB: “Discovered them a few months ago on YouTube while playing a mix of the Beach Boys if I’m not mistaken. Definitely a pleasant surprise to find “new” 60s bands with such a sound.”

Aug 18, 2011 at 6:11 am

I know the song, I know the group, and I love them both. But I like many sappy 60s pop hits, and consider them to be “elegant, inspiring pop gem,” so I can’t help you out there. But it certainly is nothing to feel guilty about!

I say I loved the Association even though I am not actually sure I can name any song of theirs that is not on their Greatest Hits, since that is the only album I’ve listened to– the downside of being a Top 40 singles band, I guess. Except maybe the songs they did for “Goodbye Columbus.”

BTW, I do remember hearing a radio interview with Kirkman a decade or two ago in which he was asked about the song by Climax called “Precious and Few.” I had never thought about it before but apparently it is quite similar to “Cherish” and many people consider it a rip-off of the Association megahit. I guess it is, only twenty times schmaltzier. In any case Kirkman said he also thought P&F was an inferior copy of Cherish, and one time The Association played at the same concert as Climax, and when he introduced ‘Cherish,” Kirkman yelled, “Precious and Few THIS!”

Kevin Pat
Oct 16, 2014 at 3:09 pm

No, Jeff, I’m with ya. I always (secretly) loved that song but now that I’m older I’m out of the “pop closet”. It just builds to a very nice crescendo with spectacular male harmonies. I especially like that it doesn’t sound like one guy is singing all the leads but it switches. I could be wrong but that’s what it sounds like. The piccolo and the steady prominent drumming that keeps the song from the dreaded schmaltz. A little pop symphony, like “I Saw Her Again (Last Night)”, “Darling Be Home Soon”, “She May Call You Up Tonight” and nearly everything by the Zombies. And then there’s always the late great Curt Boetcher and his pop masterpieces, who conspired with the Association to take over our brains with musical candy. But yes, I always love “Everything That Touches You”!! Great post.

Mar 9, 2015 at 12:47 am

I love harmonies regardless of which band they come from;the Byrds,the Beatles,the Beach Boys and of course the Association.The opening of Along Comes Mary is one of my very favorite introductions in music.I like everything from Blue Cheer (Summertime Blues) to the more soft sounds of We Five (You Were On My Mind)and the Beau Brummels (Laugh,Laugh).The Association’s hits were among the greatest songs of their era,and they had some great competition!!
You stated that Never My Love was #2 in most played in the 20th Century.What was #1?I have read Alright Now by Free was the most played song,but I digress.One last thing………. I’m a HUGE fan of Moby Grape,and think they need an article written by you.What do you say?

Mar 10, 2015 at 8:35 am

I loved We Five, remember their two albums quite well. I’ve heard that ‘You’ve Lost That Loving Feeling’ was Most Played.
I very much agree about Moby Grape. I even had their album with the finger. Yeah, I’d love to do a posting about them.

Michael Blackman
Dec 22, 2017 at 2:53 pm

Ah, yes. Was there anything more “sublime” than carefully lining up a putt on the windmill hole at Putt Putt while Percy Faith’s french horns wafted through that summer place? I still love those harmonies. Occasionally when I’m on Youtube, there’s The Association in the song list on the right, I listen and say, That’s better than I remembered. Though schmaltzy, this and others of their songs have honest “feelings” that escaped most of the poppers of the mid 60s. But when I hear Dusty Springfield singing Bacharach, she’s still riveting.

Mark L. Levinson
Dec 22, 2017 at 5:40 pm

When it came out, it struck me as rather a nothing song. “Along Come Mary” certainly caught my attention more strongly, with the closely but irregularly packed internal rhymes (which would return years later from an unexpected direction, as rap music), and I hated “Cherish” because it misdefines the word it revolves around (you cherish something that you already have, not something that you merely wish to have). “Everything That Touches You” seems to fall musically in the middle between those two. It shares with them a tendency to alternate between two notes, but whereas “Along Comes Mary” was supposedly the marijuana song, “Mary” sounds energetic whereas this one sounds more befogged. When The Who broke out into “Love, love, love, long” in “Our Love Was, Is,” they were much more exciting than the “Love, love, love” that The Association comes up with.

Louis McCutchen
Dec 22, 2017 at 6:42 pm

Great memories of that song, which I probably haven’t listened to in 40 years, as well as others by The Association. Back in high school I was in choir and we sang Cherish, so I’m quite fond of most of their hits.

Dec 23, 2017 at 4:47 pm

While Everything that Touches You didn’t make its way into my brain and stick itself to my eardrums, Along Comes Mary certainly did! I remember the first time I heard it, the urgency, the intelligence, that flute! I always liked Never My Love more than Cherish, we sang the latter in my high school choir too. Pretty songs, but oh….that MARY.

Jan 7, 2018 at 1:25 pm

On Sundays, my mother would play her LPs on the hi-fi. One of the songs that caught my ear back then was Andy Williams’ “Can’t Get Used to Losing You,” written by the great Doc Pomus-Mort Shuman team. At the time, I’d never have admitted to my friends that I enjoyed anything by Andy Williams, but having finally grown up, I’m now willing to declare to the world that I still love that song.

Jan 7, 2018 at 2:00 pm

I identify wholeheartedly.
Heck, I can still sing all the words to ‘Pretty Blue Eyes’. That’s much more embarrassing.

Apr 7, 2018 at 4:28 am

This song is hard to quit playing. Remember hearing it constantly back in the year of 68. Only 16 then and at 64 now its still a great tune.

Adam Marsland
Oct 4, 2018 at 11:26 am

It’s one of the finest pop songs of all time. It’s that good. Transcendent.

Andi Rosenthal
Mar 30, 2019 at 2:14 am

I’m with Adam. This song is transcendent. I was born after this song’s time but this song – and this group – explains things about the culture of the time that I didn’t understand in all my years of listening to other bands of the time.

Jeff Gillilan
Nov 3, 2019 at 3:33 pm

Paul McCartney bass line (Rain)

Shmuel Berger
Mar 14, 2020 at 3:31 pm

Love Love Forever Changes. And silly love songs … really, everything that touches me. Cherish is the word. Dig it like John said. Love is all there is, it makes the world go round. Bob said that in Nashville “bubblegum”. “Without music, life would be a mistake”. Look it up if you don’t kow…notwithstanding you don’t need a weatherman to know which way the wind blows. Sugar sugar honey honey.

Mar 19, 2020 at 3:48 pm

“Everything That Touches You” is, in my opinion, the best of The Association. Having grown up in the 60’s and 70’s i enjoyed the band and was an avid fan of the music of the time. It was many years later, as an adult with wife and children, that I bought their greatest hits – one of the “10 free I got with my first order.” I spent much time riding in my car, and I began listening to “Everything…” over and over. The simple repetition of the melody and lyrics were filled with a constant building of voices and instruments that made it fascinating and not monotonous. The high falsetto voice gave it a frame, and the voices repeating the trumpet sounds was brilliant. Then the bass run…cool. The end was a little forgettable, but the song is fantastic. I still listen to it over and over while riding alone.

May 17, 2020 at 10:12 pm

Best Association song for me. Tremendously produced build up. I rediscovered it and can’t stop listening to it.



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